Dear Respondent,
Thank you for taking the time to complete this questionnaire. Your answers will help us better understand the effectiveness of online promotion and will allow us to improve the management of our online ads so that both the seller and the customer are satisfied.
The questionnaire is anonymous and will take about 5-8 minutes to complete. Your answers will be used for analysis and may appear in our term paper, while anonymity will be maintained.
How often do you use the internet/social media?*
How many hours per day do you spend online?*
Which of the following online platforms do you use the most? (minimum 2 asnwers, specify other*
What is your opinion on ads that you see online?*
How often do you click on ads?*
How can an advertisement get your attention? (max. 3 answers)*
If you like an ad, are you willing to buy the product?*
When was the last time you bought a product that you saw online?*
If reviews are part of an ad, does that affect your choice to buy the product?*
Do ads affect your trust in a brand?*